Poster Mania

Poster Mania is an episode of the series Hidden Treasures (15 × 5 mins) produced in 2006.

The National Gallery of Australia has more than 100,000 works in its collection—an extraordinary reservoir of creative vision and cultural history, from decorative arts to photography and sculpture.

Yet on a visit to the gallery, you’ll see only the tip of this iceberg. Carefully stored away are the things that can’t be placed on permanent display.

These unseen gems include works of exquisite fragility, from brilliant hand-painted fabrics to delicate works on paper. From Australia, the Americas, Africa, Asia, Europe, the Middle East and Oceania, there are masks and carvings, lithographs and linocuts, set designs and stage costumes, sketchpads and handprinted books, marionettes and maquettes, teapots and textiles, and much, much more.

Now in this series of micro-docs, former director of the gallery Betty Churcher presents an insider’s guide to some of these 'hidden treasures’.

In the entertaining, accessible style for which she is renowned, Betty Churcher takes us behind the scenes, sharing with us her passion and insights. From her unique vantage point, she makes intriguing connections between a range of different objects and artists, linking them to the stories that surround them.

These are fascinating tales—about the works themselves, the people who created them and the challenge of preserving them—and a tantalising look at some of the ideas and influences that have shaped modern art across the globe.

A Film Australia National Interest Program in association with Early Works. Produced with the assistance of the Australian Broadcasting Corporation.

Outcome 1
Students should be able to develop a design process including visual research and inquiry to produce a variety of design explorations and a number of artworks.

Outcome 2
Students should be able to analyse and discuss the ways in which artists from different times and locations have created aesthetic qualities in artworks, communicated ideas and developed styles.

In the late 19th century, art left the galleries and drawing rooms of the wealthy and literally took to the streets. Paris was flooded with bright, eye-catching posters, made possible by the invention of lithography—a printing process that allowed coloured images to be mass-produced. One of the most prominent French artists to use this new technique was Toulouse-Lautrec, the only son of one of the most ancient and noble families in France. He was severely crippled by a genetic malformation of the bones—the result of aristocratic inbreeding. To the horror of his father, the proud family name was now being bandied about the streets of Paris. As a compromise, Toulouse-Lautrec developed a monogram of his initials. His Jane Avril poster, in the National Gallery of Australia’s collection, is a classic—an eloquent comment on the hard, sometimes tragic lives of Parisienne entertainers, but also touched with humour.

Liberation for women was in the air at the turn of the 20th century: in Clémentine-Hélène Dufau’s advertisement for a feminist journal The Sling shows a bourgeois woman pointing a less advantaged 'sister’ towards the Sorbonne University; in Henri Thiret’s advertisement for the new craze of bicycle riding among young women; or, now that it was chic for fashionable young women to smoke, in an ad for Job cigarette papers. The Street by Theophile-Alexandre Steinlen’s for poster maker Charles Vernet shows the people that the new poster targeted: a milliner, businessman, laundrymaid, nurserymaid and governess with her charge. It’s in pristine condition, having never been used as a poster, and a detailed study reveals the process used to make such large, multi-coloured prints over and over again.

Lithography and the poster mania of the 1890s gave artists an exciting new avenue for artistic expression—a way to get their art seen by ordinary people. Then, posters were often souvenired almost as soon as they were pasted up. Now, they’re highly valued collectors’ items.

1. By 1890, the official Salon—the organiser of state-sponsored exhibitions in France since 1667—had become an outmoded institution, unreceptive to the work of avant-garde artists. Research and discuss how these avant-garde artists attempted to gain access to a wider audience.
2. Examine the lithographs and posters of Henri de Toulouse-Lautrec and other artists from the 20th century, then discuss the ways in which they present visual signs of persuasion and protest. Some examples may be poster imagery used as a means to criticise injustice and inequities, or to improve the quality of life, to glorify revolution, or even to define the artist’s own reality.
3. Write and illustrate a research project on the life and artworks of Toulouse-Lautrec in the 1890s Paris art movement.
4. Use the style of Toulouse-Lautrec to design posters for any school event. Any appropriate art media and computer graphics software may be used.
5. Discuss in class current local, Australian and world events or social problems that concern you, then choose one of these issues to research and present in an artwork. You should write about how you feel towards the situation, and formulate visual solutions to the problem before starting your design for a poster. Any medium may be used, or techniques of printing lithographs may be explored.

J.B. Frey, Toulouse-Lautrec: A Life, Viking Press, New York, 1994

D. Sweetman, Explosive Acts: Toulouse-Lautrec, Oscar Wilde, Felix Feneon, and the Art & Anarchy of the Fin De Siecle, Simon and Schuster, New York, 2000

John Huston (director), Moulin Rouge, 1952

National Gallery of Australia: Toulouse-Lautrec and Montmartre